Who visits LyndalCairns.com?
- Those from the nonprofit industries looking for tips and tools in social media, and
- Those interested in my writing because they knew me.
(These were the first two visitor personas I developed for my site, to guide me when developing content. I covered writing for web personas in depth in an earlier piece.)
I had hoped visitors would fall into
two interest categories but
of course, it wasn't that simple.
More than 90 per cent of those who answered the survey reported being my friend, colleague or contact. Yet 36 per cent said they also liked the writing, 27 per cent said they were interested in social media and 18 per cent in digital journalism.
What are you looking for?
More than half of you were interested in blogs about language or culture, a third wanted social media information and a fifth wanted digital journalism help.
One of the most surprising results was that every respondent wanted to read more blogs about my life. Be careful what you wish for...